Biography
Julie supports SMEs in their business development by enabling them to better speak their clients’ language and developing effective marketing communication strategies. Her advice is founded on over 20 years of experience with businesses from a multitude of industries. She has guided hundreds of entrepreneurs in their strategy, written thousands of texts, articles, and websites, and deployed countless communication tools. She holds a bachelor’s degree in business administration with a concentration in marketing.
Business positioning
To build a profitable business and ensure its sustainability, you need a precise value proposition, a unique promise, assets sought by the target clientele (personas), and clear communication about what differentiates you from the competition. Enjoy personalized coaching to create a business positioning with impact.
Strategic communications
Whether to develop a communication plan, achieve your marketing objectives, increase your visibility, develop a targeted promotional campaign, or create advertising tools with impact, Julie helps you prioritize the right moves, choose the right media, and convey the right messages.
Specialized writing
Speaking the language of the target audience, respecting the company’s positioning, adapting the message to the communication channel, choosing words that leave no doubt as to the value of statements, knowing how to write for the web, juggling the challenges of positioning on Google (SEO), converting visitors to clients… whew! Need a seasoned writer?
Consulting in communication and marketing
There are so many options for promoting a business, but resources are limited. Where do you start? Where to you invest your time and money? How do you stand out in a competitive market? Julie takes an objective look at your business’s performance, asks the right questions, and helps you see things clearly.
Do you have a challenge to tackle or a question that requires the help of a professional? It is our pleasure to pair you with a member of our Brigade-conseil for free to discuss your issue.
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