Biography
Founder and marketing strategist at Octaza Marketing and an entrepreneur at heart, Marie-Elyse is also a lecturer at HEC Montréal, a mother, a passionate martial artist, and lover of Brazilian dance. She believes that breaking down limits and false perceptions always leads to something better. She has a solid academic background (a bachelor’s degree in business administration and master’s degree in marketing) and over ten years of experience in prominent organizations such as L’Oréal Canada, HEC Montréal, and Intact Insurance. Her mission is to help you find your winning recipe, the one that will help you achieve optimal performance.
Business development
Develop a trusting relationship, find prospects, have a good success rate with prospects, master persuasive communication, conduct negotiations, develop and maintain business relations, better manage time and be more effective in business development, etc.
Customer experience
Complaint management, customer experience design, persona development, customer experience plan development, team management related to the customer experience.
Marketing strategy
Create and use personas, brand management, brand identity, evaluate the profitability of market segments, choose key messages that will have an impact.
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