Biography
A strategist who specializes in marketing, communications, sales, and commercialization, Marie-Hélène is recognized for her ability to quickly identify business issues, establish a clear action plan focused on her clients’ objectives, and guide them in their execution. Since the foundation of Lazuli Marketing in 2016, through her leadership she has contributed to optimizing operational processes, developing marketing communication strategies, business development, and clarifying the vision of organizations to support their profitable growth. After her university education in marketing communication – and driven by the desire to remain at the cutting edge – Marie-Hélène has continued her professional development through training, including a certificate from MIT in sustainable development.
Marketing and communications plan
A marketing and communication plan is essential for organizational success. We can support you through the different steps, such as:
Defining your brand, product, or service (Why)
Setting your business objective (What)
Establishing your target clientele (Whom)
Choosing means and processes (How)
Measuring the impact and success of the communication campaign
Sales/client culture and business development
Implementing a sales culture is essential to achieving revenue objectives: developing sales tools, implementing CRM, and developing tactics to approach, qualify, and convert potential clients.
Content marketing strategy and execution
Content marketing is essential to gaining recognition for your organization and building confidence and for the discoverability of your product or service offer. We guide you in implementing the best strategy for your needs, defining performance indicators, execution, and performance measurement.
Monetization
Define your pricing strategy according to different criteria (market, competition, costs).
– Costs: evaluate costs for production, labour, overhead, etc.
– Market demand for the product or service
– Competition
– Perceived value
– Financial objectives
Through this analysis, you can set an appropriate price to maximize revenue and business profitability.
Do you have a challenge to tackle or a question that requires the help of a professional? It is our pleasure to pair you with a member of our Brigade-conseil for free to discuss your issue.
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